In my pursuit of answers, I just keep finding more and more people talking about this topic;

The recent Web 2.0 Expo
Media Week
New Media Knowledge
Emarketer
Search Engine Land

These were just some sites. There are lots more plus blogs and other companies that do what we do.
There are the usual ‘make a $million on Facebook - GUARANTEED’ merchants, but most sensible people seem, at best, not totally sure of how best to use the online social networking movement to generate new customers for their business.

In this situation I find the best way to resolve the issue is to carry out an experiment. I already have some keen ‘guinea pigs’, but a few more would help. If you’re interested in testing the concept of using Social Networking sites to promote your business please let me know. It will probably take the form of a workshop with follow up meetings to measure results.

I’m also still interested in your opinions, experiences, etc. So keep commenting…